Digital entrepreneurship involves the development of internet-powered business models. It is not tied to location and relies on laptops smartphones and the internet as well as other technologies to promote globally selling products and services like ebooks, and provide customers with a digital experience. Its popularity has made the world smaller and opened up new business opportunities. It has also made it easier for traditional companies to become digital to keep their client base and expand beyond their physical locations.

Digital entrepreneurs need a variety of strategies to develop and sustain an internet-powered company. These strategies include scalable business models and strategic networking and partnerships. They also need to be effective in communication and perceptive management. The digital entrepreneur must be able to see the long-term picture and the ability to overcome obstacles with a calm attitude.

In the process of developing and creating a scalable digital artifact, the digital entrepreneur must be able identify a valid value proposition (VP). This usually involves identifying and capitalizing on disruptive VPs that could transform existing business models into digital ones, or even create new ones. Netflix, Airbnb, and Uber are examples of digital entrepreneurs that have adopted this strategy.

Case study research is an excellent method of studying digital entrepreneurship. This is due to the fact that it permits the investigation of real-world issues and can help answer the ‘What’ and ‘How’ questions.

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